The pilot study indicates that the number of Swedish municipalities responding to the issue of climate change appears to be increasing. It also tells us, however, that only some of them are engaged in concrete action. Learning that, an important question arises, "Why are only some Swedish municipalities responding concretely, while the majority is not?" A companion question is, "Who, and what, have made the difference in that smaller group of municipalities?" The pilot study reported on here is a step in addressing those questions.